SEM

SEM trainer in Lyon

Dominate the Google results page, organically and via advertising. I train your teams in search marketing (SEM): a global strategy that intelligently combines SEO and SEA.

On video

Watch Romain Rissoan on this topic

Why think SEM rather than SEO or SEA in isolation

SEM (Search Engine Marketing) covers all search visibility levers: organic (SEO) and paid (SEA). Steering them together avoids pitting them against each other and maximises your presence on the queries that matter.

I help you build a coherent search strategy: which keywords to work organically, which to buy, how one feeds the other and how to measure the whole.

A unified strategy: SEO and SEA steered together rather than as competing silos.

Example training programmes

Strategic SEM formats

Each format is tailored to your level, your sector and your goals.

Strategy

Build your search strategy

1 to 2 daysMarketing / leadership

Query mapping and SEO / SEA split.

Synergy

Make SEO and SEA work together

1 dayMarketing

Complementarity, data sharing and budget arbitrage.

Steering

Measure overall search performance

1 daySteering

Unified indicators and search visibility dashboards.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your search engine presence.
  • Unified SEO + SEA search strategy.
  • Training your teams.
  • Arbitrage and budget allocation.
  • Overall performance steering.

Who it is for

  • Marketing and acquisition managers.
  • Leaders wanting a global view.
  • E-merchants and service sites.
  • Agencies running SEO and SEA.

SEM training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

SEM, SEO, SEA: how to tell them apart?
SEM is the whole; SEO is its organic part, SEA the paid part. The training clarifies and links it all.
Do we need to already do SEO or SEA?
Not necessarily: we can start from a blank page and build the full strategy.
Is the approach strategic or technical?
Mostly strategic: arbitrate and coordinate levers. Dedicated trainings deepen the technical side.
Do we work on our queries?
Yes, the mapping is about your keywords and market.

Explore also

Let's get practical

Dominate search results

Let's talk about your Google visibility: I'll design a SEM training combining SEO and SEA.

Get in touch