SEA

SEA trainer in Lyon

Buy immediate, profitable visibility on Google. I train your teams in SEA: structure, launch and optimise advertising campaigns that pay off.

On video

Watch Romain Rissoan on this topic

Why master paid search

SEA (paid search) places your ads at the top of Google from the first euro invested. It's the ideal lever for fast results, launches or competitive markets — as long as you don't burn the budget.

I teach you to structure an account, write ads that convert, manage bids and above all measure the real profitability of every euro spent.

Profitability first: every campaign is judged on its acquisition cost, not on clicks.

Example training programmes

Profitability-driven SEA formats

Each format is tailored to your level, your sector and your goals.

Start

Launch your first campaigns

1 to 2 daysMarketing / web

Account structure, keywords, ads and budget to start well.

Optimisation

Optimise your Google Ads campaigns

1 dayMarketing

Bids, ad quality, conversions and lower acquisition cost.

Advanced

Advanced SEA strategies

1 dayAcquisition

Shopping, remarketing, automation and ROAS steering.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your existing campaigns.
  • Structuring your Google Ads account.
  • Training your acquisition teams.
  • Optimising acquisition cost.
  • Setting up conversion tracking.

Who it is for

  • Marketing and acquisition managers.
  • E-merchants and service sites.
  • Freelancers and SMEs.
  • Agencies managing client budgets.

SEA training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Difference between SEA and SEO?
SEA is paid and immediate; SEO is organic and durable. They complement each other.
What minimum budget?
You can start small to test. The key is to measure profitability before scaling.
Do we work on our account?
Yes, ideally on your real Google Ads account.
Do we measure returns?
Yes, conversion and acquisition-cost tracking is central to the training.

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Let's get practical

Invest in advertising, measure the return

Tell me your goals and budget: I'll design a profitability-driven SEA training.

Get in touch