Google Ads

Google Ads trainer in Lyon

Master the web's leading advertising platform. I train your teams to create, manage and optimise profitable Google Ads campaigns, from Search to Shopping.

Why train in Google Ads

Google Ads (formerly AdWords) is the most powerful advertising tool to capture existing demand: your customers search, you appear. But the interface is complex and it's easy to spend a lot for little.

I make you autonomous: understand bidding logic, structure Search, Display, Shopping and Performance Max campaigns, write good ads and steer profitability.

Autonomy and control: manage your campaigns in-house, without depending on an opaque agency.

Example training programmes

Progressive Google Ads formats

Each format is tailored to your level, your sector and your goals.

Foundations

Create your first Google Ads campaigns

1 to 2 daysMarketing / web

Account, structure, keywords, ads and budget.

Optimisation

Optimise & make campaigns profitable

1 dayMarketing

Bids, Quality Score, conversions and lower cost per acquisition.

Advanced

Shopping, Display & Performance Max

1 dayAcquisition

Advanced formats, remarketing and steered automation.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your Google Ads account.
  • Creating and structuring campaigns.
  • Training your teams.
  • Optimising acquisition cost.
  • Conversion tracking and reporting.

Who it is for

  • Marketing and acquisition managers.
  • E-merchants and service sites.
  • Freelancers and SMEs.
  • Agencies and freelancers.

Google Ads training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Google Ads and AdWords — the same?
Yes, AdWords is the former name of Google Ads. The training covers the current platform.
What budget to learn?
You can practise on a modest budget. The key is learning to measure profitability.
Do we work on our account?
Yes, preferably on your real account for directly applicable skills.
Do we need a site optimised to convert?
A plus. We also cover the link between ad, landing page and conversion.

Explore also

Let's get practical

Steer your Google Ads campaigns

Describe your goals and budget: I'll design a tailor-made Google Ads training.

Get in touch