Digital marketing

Digital marketing trainer in Lyon

Build a digital strategy that attracts, converts and retains. I train your teams across every digital marketing lever, from search to social media, with one compass: results.

Why structure your digital marketing

Digital marketing is not a collection of tools but a system: SEO, advertising, content, social, email and analytics work together. Many companies stack actions without an overall strategy and exhaust themselves with no results.

I help you link these levers to your business goals, choose the ones that matter for you and measure what really works. My approach is concrete, figure-driven and adapted to your means.

A strategy, not a fad: we build a realistic, prioritised and measurable acquisition plan.

Example training programmes

Complete digital marketing paths

Each format is tailored to your level, your sector and your goals.

Strategy

Build your digital marketing strategy

2 daysMarketing / leadership

Diagnostic, goals, personas, channel choice and acquisition roadmap.

Levers

Master acquisition channels

2 to 3 daysMarketing teams

SEO, SEA, social, email and content: how to combine them effectively.

Steering

Measure & optimise your marketing

1 daySteering

KPIs, dashboards and continuous campaign optimisation.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your digital presence and channels.
  • Definition of your strategy and acquisition plan.
  • Tailor-made training of your marketing teams.
  • Support launching your campaigns.
  • Setting up data-driven steering.

Who it is for

  • Marketing managers and teams.
  • SME owners.
  • Freelancers and founders.
  • Organisations and associations building visibility.

Digital marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Which lever should we start with?
It depends on your goals and audience. The initial diagnostic is precisely there to prioritise: no need to do everything at once.
Do we need a big budget?
No. Some levers (SEO, content, organic social) mostly require time and method. We adapt to your means.
Is the training tailored to our sector?
Yes, always: examples, exercises and the action plan are built on your activity.
How long until results?
A few weeks for advertising, a few months for SEO and content. We set realistic milestones.

Explore also

Let's get practical

Give your digital marketing a real strategy

Describe your activity and goals: I'll design a tailor-made digital marketing programme.

Get in touch