Strategic marketing

Strategic marketing trainer in Lyon

Step back to decide. I train your executives and managers in market analysis, positioning and building a lasting marketing strategy.

Why think strategy before tactics

Strategic marketing comes before action: analysing the market, competitors and customers lets you decide where to go and how to differentiate. Without that vision, campaigns are just expensive noise.

I support your teams in this reflection: diagnosis, fine segmentation, positioning choice and medium/long-term direction, translated into clear priorities.

Decide before acting: a clear strategy makes every marketing euro more effective.

Example training programmes

Strategy-oriented formats

Each format is tailored to your level, your sector and your goals.

Analysis

Diagnosis & market analysis

1 dayLeadership / marketing

SWOT, competitive analysis and market dynamics.

Positioning

Strategic segmentation & positioning

1 dayMarketing

Choose priority segments and build a differentiating positioning.

Vision

Build your marketing strategy

1 to 2 daysLeadership team

Long-term direction, priorities and roadmap.

What I can do for you

Beyond training, I support you across your whole project:

  • Facilitation of strategic seminars.
  • Market and competition diagnosis.
  • Help choosing positioning.
  • Formalising your marketing strategy.
  • Support for the leadership team.

Who it is for

  • Executives and leadership teams.
  • Marketing and development managers.
  • Founders in a structuring phase.
  • Teams preparing a strategic plan.

Strategic marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

For which seniority level?
Mostly executives and managers, but accessible to anyone involved in marketing choices.
Do we work on our real market?
Yes, analysis is about your market, competitors and customers.
How is it different from operational marketing?
Strategy decides the direction; operations execute. They are complementary.
Can it be a seminar?
Yes, the leadership-seminar format is ideal to align decision-makers.

Explore also

Let's get practical

Give your marketing a clear direction

Let's talk about your market stakes: I'll run a tailored strategic marketing session.

Get in touch