Marketing plan

Marketing plan trainer in Lyon

Put your marketing on paper. I train your teams to build a complete, realistic marketing plan: diagnosis, goals, actions, calendar and budget.

On video

Watch Romain Rissoan on this topic

Why formalise a marketing plan

Without a plan, marketing advances ad hoc, with no direction or controlled budget. The marketing plan aligns teams, secures trade-offs and turns intentions into a concrete roadmap.

I guide you step by step through this living document: situation analysis, SMART goals, strategy, action plan, scheduling and budget — directly applicable.

A written direction: leave with a structured marketing plan, ready to run and track.

Example training programmes

Formats to build your plan

Each format is tailored to your level, your sector and your goals.

Method

Build your marketing plan

2 daysMarketing / leadership

Diagnosis, goals, strategy, actions, scheduling and budget, step by step.

Goals

Set goals and KPIs

1 dayMarketing

SMART goals and relevant tracking indicators.

Budget

Budget and prioritise your actions

1 dayLeadership / marketing

Allocate resources and prioritise by expected return.

What I can do for you

Beyond training, I support you across your whole project:

  • Facilitation of plan-building workshops.
  • Help with diagnosis and goals.
  • Formalising your marketing plan.
  • Advice on budget and priorities.
  • Setting up tracking.

Who it is for

  • Executives and marketing managers.
  • Founders and acquirers.
  • Product managers.
  • Teams preparing their marketing year.

Marketing plan training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we leave with a real plan?
Yes, the goal is to produce your actual marketing plan during the training.
Do we need a prior strategy?
We can start from scratch: the plan includes the diagnosis and strategy phase.
How is it different from operational marketing?
The marketing plan is the framing document; operations are its execution.
How long?
2 to 4 days depending on the plan's scope.

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Let's get practical

Give your marketing a clear plan

Let's talk about your activity: I'll help you build your marketing plan.

Get in touch