Web marketing

Web marketing trainer in Lyon

Attract qualified visitors and turn them into customers. I train your teams on web marketing levers: SEO, advertising, email and conversion.

On video

Watch Romain Rissoan on this topic

Why invest in web marketing

Web marketing covers all online promotion techniques that generate traffic and leads. It's the acquisition engine of your digital activity — provided you know which levers to activate and how to measure them.

I give you an operational view: understand your prospects' journey, choose the right acquisition channels and optimise each step to conversion.

Useful traffic: the goal isn't more visitors, but more customers.

Example training programmes

Actionable web marketing formats

Each format is tailored to your level, your sector and your goals.

Foundations

Web marketing levers

2 daysAll audiences

SEO, SEA, social, email: overview and combination of acquisition channels.

Conversion

Optimise your conversion funnels

1 dayMarketing / e-commerce

Landing pages, journeys, calls to action and tests to convert more.

Acquisition

Generate qualified leads

1 dayMarketing / sales

Lead magnets, forms, email and nurturing to feed your sales.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your acquisition channels.
  • Prioritised, costed web marketing plan.
  • Optimisation of your conversion pages.
  • Training your teams on acquisition.
  • Setting up performance tracking.

Who it is for

  • Marketing and acquisition managers.
  • E-merchants and service sites.
  • Freelancers and SMEs.
  • Sales teams seeking leads.

Web marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How is it different from digital marketing?
Web marketing more specifically targets online traffic and lead acquisition; digital marketing also covers brand strategy, mobile and retention.
Do we need a website?
Preferably, as many exercises rely on your site. Otherwise we work on cases close to yours.
Are paid levers essential?
No, but they accelerate. We balance organic (SEO, content) and paid acquisition based on your goals and budget.
Do we measure results?
Yes, data-driven steering is built in to know what truly pays off.

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Let's get practical

Turn your traffic into customers

Tell me your acquisition goals: I'll propose a tailored web marketing training.

Get in touch