Cultivate the relationship with your customers and prospects through electronic channels. I train your teams on emailing, marketing automation and digital customer relationship.
Email remains one of the most profitable digital marketing channels. Combined with marketing automation and good customer knowledge, it nurtures the relationship, retains and triggers sales at the right time.
I teach you to design campaigns that get read and convert, automate relevant scenarios and respect the legal framework (GDPR, consent).
Retention pays: keeping a customer costs far less than winning a new one.
Each format is tailored to your level, your sector and your goals.
Subjects, content, design and deliverability for emails that get opened and clicked.
Automated journeys, nurturing and segmentation to convert at the right time.
Use customer data to personalise and retain.
Beyond training, I support you across your whole project:
Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.
Describe your base and goals: I'll design a tailor-made e-marketing training.
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