Speak directly to the right person, at the right time. I train your teams in direct marketing: targeting, message, channels and ROI measurement.
Direct marketing seeks a measurable response: a contact, a purchase, an appointment. Email, mail, phoning, SMS — its strength is immediate accountability: you know what each action brings in.
I teach you to target finely, craft a message that triggers action, and measure returns to invest where the yield is real.
Every action counts: direct marketing is judged on results, not impressions.
Each format is tailored to your level, your sector and your goals.
Databases, segmentation and qualification to aim right.
Hooks, offers and calls to action that generate response.
Response rate, acquisition cost and optimisation.
Beyond training, I support you across your whole project:
Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.
Let's talk about your targets: I'll design a results-driven direct marketing training.
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