Search marketing

Search marketing trainer in Lyon

Be found on Google, organically or via advertising. I train executives and teams to understand search as a whole, to steer their visibility knowingly.

On video

Watch Romain Rissoan on this topic

Why master your search visibility

Search visibility covers everything that determines your ranking on search engines: organic (SEO) and paid (SEA). Understanding how they fit together avoids wasting budget or neglecting a decisive lever.

I give you a clear overview to decide: when to bet on organic, when to invest in advertising, how to combine both and measure what each brings in.

A whole-picture view: arbitrate between organic and paid knowingly.

Example training programmes

Formats to steer your visibility

Each format is tailored to your level, your sector and your goals.

Overview

Understand search marketing

1 dayLeadership / marketing

SEO, SEA, how Google works: the overview to decide.

Organic

Organic search basics

1 to 2 daysMarketing / web

Keywords, optimisation and content to progress sustainably.

Arbitrage

Combine organic and paid

1 dayMarketing

Split effort and budget between SEO and SEA by your goals.

What I can do for you

Beyond training, I support you across your whole project:

  • Diagnostic of your current visibility.
  • Organic and paid search strategy.
  • Training your teams.
  • Advice on budget allocation.
  • Setting up tracking.

Who it is for

  • SME owners.
  • Marketing managers.
  • Webmasters and web project leads.
  • Freelancers building visibility.

Search marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Difference between search marketing and SEO?
SEO is organic search; search marketing also includes paid (SEA). This training covers the overview.
Organic or paid: what to choose?
Often both, depending on your timeline and budget. The training helps arbitrate.
Do we need an optimised site?
We start from your existing site; the diagnostic reveals priorities.
For beginners?
Yes, the training is accessible and decision-oriented.

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Let's get practical

Steer your Google visibility

Let's talk about your site and goals: I'll design a tailored search marketing training.

Get in touch