Marketing fundamentals

Marketing fundamentals trainer in Lyon

Master the marketing core: segmentation, targeting, positioning and marketing mix. A clear course to give your teams solid foundations.

Why master marketing fundamentals

Marketing fundamentals — the famous segmentation, targeting, positioning model and the 4Ps — remain the grammar of any commercial action, online and offline.

I convey these basics in a lively, applied way, so your teams reason correctly before acting and don't scatter into incoherent tactics.

A shared grammar: give the whole team the same marketing reasoning base.

Example training programmes

Formats focused on the marketing core

Each format is tailored to your level, your sector and your goals.

Core

Segmentation, targeting, positioning

1 dayAll audiences

Split your market, choose your targets and position clearly.

Mix

The marketing mix (4Ps / 7Ps)

1 dayMarketing

Product, price, place and promotion, and their service variants.

Application

Apply the fundamentals to your activity

1 dayTeams / leadership

Put the core into practice on your real products and markets.

What I can do for you

Beyond training, I support you across your whole project:

  • Clear training on founding concepts.
  • Workshops applied to your activity.
  • Help defining your positioning.
  • Advice on your marketing mix.
  • Reusable reference materials.

Who it is for

  • Beginner marketing teams.
  • Company founders.
  • Career changers.
  • Executives resetting their marketing.

Marketing fundamentals training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How is it different from the general marketing course?
Marketing fundamentals focus on the applied theoretical core; the marketing course can go further into action and digital.
Is it too theoretical?
No: each concept is immediately applied to cases, including yours.
For which level?
Ideal for beginners and profiles consolidating their basics.
Recommended duration?
1 to 3 days depending on scope.

Explore also

Let's get practical

Give your teams solid marketing foundations

Tell me your teams' level: I'll design a tailored fundamentals training.

Get in touch