Facebook

Facebook trainer in Lyon

Leverage Facebook for your business, from page to advertising. I train your teams to run an effective Facebook presence and launch profitable Meta Ads campaigns.

Why Facebook is still essential

Despite new networks, Facebook (and the Meta ecosystem with Instagram) remains a major channel for many audiences, especially local and general public. Its advertising platform is one of the most powerful around.

I help you make the most of pages, groups and formats, then leverage Meta Ads: precise targeting, ad creation and ROI measurement.

Organic + paid: we combine presence and advertising for concrete results.

Example training programmes

Facebook & Meta Ads formats

Each format is tailored to your level, your sector and your goals.

Presence

Run your Facebook presence

1 dayMarketing / comms

Page, groups, content and animation best practices.

Advertising

Launch Meta Ads campaigns

1 to 2 daysMarketing / acquisition

Ads Manager, targeting, formats and budget.

Optimisation

Optimise your Meta ads

1 dayAcquisition

Pixel, conversions, A/B testing and lower acquisition cost.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your presence and campaigns.
  • Content and advertising strategy.
  • Meta Ads training.
  • Setting up conversion tracking.
  • ROI optimisation.

Who it is for

  • Marketing and social managers.
  • E-merchants and local retail.
  • SMEs and freelancers.
  • Associations and events.

Facebook training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Is Facebook still useful for businesses?
Yes, depending on your audience: it's very effective for the general public and local, and its advertising is formidable.
Does the training cover Instagram?
Partly yes, since Meta Ads manages Facebook and Instagram together.
What advertising budget?
You can start small to test before investing more.
Do we work on our account?
Yes, ideally on your real page and Ads Manager.

Explore also

Let's get practical

Grow your business with Facebook

Describe your audience: I'll design a tailored Facebook and Meta Ads training.

Get in touch