Social media

Social media trainer in Lyon

Choose the right networks and be relevant on them. I train your teams to understand social media, build a clear strategy and an editorial line that serves your goals.

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Why structure your social presence

Facebook, Instagram, LinkedIn, TikTok, X… each network has its codes, audience and uses. Being everywhere without strategy exhausts teams for little result. The key is to choose and prioritise.

I help you understand the ecosystem, select the networks where your audience is and build a sustainable editorial line aligned with your business goals.

Two well-run networks beat five run halfway. We prioritise by your audience.

Example training programmes

Structuring social media formats

Each format is tailored to your level, your sector and your goals.

Overview

Understand & choose your networks

1 dayMarketing / comms

Each platform's codes and audiences, to pick the right ones.

Strategy

Strategy & editorial line

1 to 2 daysComms teams

Goals, content calendar and formats suited to each network.

Practice

Run your networks day to day

1 dayCommunity

Content creation, consistency and scheduling tools.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your social presence.
  • Choice of priority networks.
  • Editorial line and calendar.
  • Training your teams.
  • Advice on management tools.

Who it is for

  • Marketing and communication managers.
  • Beginner community managers.
  • SMEs and freelancers.
  • Associations and public bodies.

Social media training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we need to be on every network?
No. We select the networks where your audience is and that you can sustain over time.
How is it different from community management?
Social media covers strategy and platform choice; community management is daily animation.
Do we work on our accounts?
Yes, the strategy is built on your real presence.
For beginners?
Yes, the training starts from the basics and adapts to your level.

Explore also

Let's get practical

Build a social presence that serves your goals

Describe your audience and goals: I'll design a tailored social media training.

Get in touch