Social marketing

Social marketing trainer in Lyon

Make social media a business lever, not a pastime. I train your teams in social marketing: strategy, content and paid social steered by goals.

Why professionalise your social marketing

Being present on social media isn't enough: you need a strategy, content designed for each platform and often a well-spent advertising budget. Social marketing links all this to your business goals.

I help you choose your networks, build an effective editorial line and use paid social (Meta, LinkedIn, TikTok) with real ROI steering.

From likes to business: we link every social action to a measurable goal.

Example training programmes

ROI-driven social marketing formats

Each format is tailored to your level, your sector and your goals.

Strategy

Social media strategy

1 to 2 daysMarketing / comms

Network choice, editorial line, calendar and goals.

Content

Create content that performs

1 dayCommunity / creative

Formats, hooks and codes specific to each platform.

Advertising

Paid social & ROI

1 dayMarketing / acquisition

Meta, LinkedIn, TikTok campaigns: targeting, budget and measurement.

What I can do for you

Beyond training, I support you across your whole project:

  • Social presence strategy.
  • Editorial line and content calendar.
  • Training in paid social.
  • Performance and ROI steering.
  • Support for your community managers.

Who it is for

  • Marketing and social media managers.
  • Community managers.
  • SMEs building visibility.
  • Brands investing in paid social.

Social marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How is it different from community management?
Social marketing is the strategy and advertising; community management is daily animation. They complement each other.
Do we need to be on all networks?
No. Better to be relevant where your audience is than everywhere half-heartedly.
Is advertising essential?
Not always, but it greatly accelerates reach. We dose it based on goals and budget.
Do we work on our accounts?
Yes, strategy and content are built on your real networks.

Explore also

Let's get practical

Make social media a growth lever

Describe your social presence: I'll design a results-driven social marketing training.

Get in touch