Contentsquare

Contentsquare trainer in Lyon

Contentsquare reveals how users really experience your site — where they hesitate, struggle and drop off. I train your teams to use its experience analytics (heatmaps, zoning, journeys) to find friction and lift conversion.

Why experience analytics finds what numbers hide

Traditional analytics tell you that users leave a page; they rarely tell you why. Contentsquare adds the behavioural layer — heatmaps, zoning, click and scroll behaviour, journey analysis — that exposes the friction behind the drop-offs.

I help your teams read that experience data and act on it: spot the elements that confuse or block users, quantify the impact, and prioritise the fixes that actually move conversion. UX optimisation grounded in evidence, not opinion.

See the why behind the drop-off: experience analytics turns guesses about UX into evidence.

Example training programmes

Contentsquare formats

Each format is tailored to your level, your sector and your goals.

Discover

Experience analytics essentials

1 dayUX / marketing teams

Heatmaps, zoning and journeys to see how users really behave.

Analyse

Find friction & opportunities

1 dayUX / CRO / analysts

Quantify friction and prioritise high-impact improvements.

Optimise

From insight to conversion

0.5 dayMarketing / product

Turn experience findings into a prioritised optimisation plan.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your digital experience and conversion.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • UX and CRO teams.
  • E-commerce and product teams.
  • Digital marketing managers.
  • Organisations using Contentsquare.

Contentsquare training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How does it differ from analytics like GA4?
It adds the behavioural/experience layer — heatmaps, zoning, journeys — that explains the why.
Is it for e-commerce only?
No — any site optimising experience and conversion benefits.
Do you cover conversion optimisation?
Yes, turning findings into a CRO plan is part of the training.
Will we use our own site data?
Where possible, yes — analysing your real journeys makes it far more useful.

Explore also

Let's get practical

Lift conversion with Contentsquare

Tell me about your site and goals: I'll design a tailored Contentsquare training.

Get in touch