Adobe Analytics

Adobe Analytics trainer in Lyon

Adobe Analytics is a powerful enterprise analytics platform — and a steep one. I train your teams to measure, segment and analyse your digital audience confidently in Analysis Workspace, turning data into decisions instead of dashboards no one reads.

Why Adobe Analytics rewards real skill

Adobe Analytics can answer almost any question about your digital audience, but its depth — dimensions, metrics, segments, calculated metrics, Workspace — overwhelms casual users. Many organisations pay for power they barely use.

I make it usable: build analyses in Analysis Workspace, master segmentation and key metrics, and turn findings into clear recommendations. Your teams move from staring at data to acting on it.

From data to decision: the value isn't the dashboard, it's the action it drives.

Example training programmes

Adobe Analytics formats

Each format is tailored to your level, your sector and your goals.

Foundations

Adobe Analytics essentials

1 dayMarketing / data teams

Metrics, dimensions and Analysis Workspace to read your data.

Analyse

Segmentation & analysis

1 dayAnalysts

Segments, calculated metrics and deep analysis of behaviour.

Act

From insight to recommendation

0.5 dayMarketing / managers

Turn analysis into clear, prioritised optimisation decisions.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your Adobe Analytics setup and usage.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • Digital marketing and CRO teams.
  • Web and data analysts.
  • E-commerce and product teams.
  • Organisations using Adobe Analytics.

Adobe Analytics training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Is Adobe Analytics hard to learn?
It's deep; we make it approachable by focusing on what answers your real questions.
Do you teach Analysis Workspace?
Yes, it's central — building analyses there is a core part of the training.
How is it different from GA4?
Adobe is more powerful and customisable, often used in larger enterprises; concepts overlap.
Will we work on our own data?
Yes, the training is built around your reports and questions where possible.

Explore also

Let's get practical

Turn Adobe Analytics into decisions

Tell me about your measurement needs: I'll design a tailored Adobe Analytics training.

Get in touch