Google Analytics 4

Google Analytics 4 (GA4) trainer in Lyon

GA4 has changed all your measurement habits. I train your teams to configure, understand and exploit Google Analytics 4 to really steer your online presence.

On video

Watch Romain Rissoan on this topic

Why master GA4 now

The move to Google Analytics 4 disoriented many teams: new event model, redesigned interface, different metrics. Many companies collect data they can no longer read correctly.

I get you back on track: understand GA4's event logic, configure reliable conversion tracking, build useful reports and connect it all to your marketing decisions.

No more meaningless figures: we configure GA4 on your own site and build the reports you actually need.

Example training programmes

GA4 formats by maturity

Each format is tailored to your level, your sector and your goals.

Getting started

Discover & read GA4

1 dayMarketing / comms

Understand the new interface, key reports and traffic data.

Configuration

Configure GA4 & conversion tracking

1 dayWeb / marketing

Events, conversions, Google Tag Manager and reliable collection.

Steering

Exploit GA4 to decide

1 daySteering / leadership

Custom reports, exploration and Looker Studio connection.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your GA4 setup and data reliability.
  • Configuration of key events and conversions.
  • Setting up Looker Studio dashboards.
  • Training your teams to read reports autonomously.
  • Support for migration and GDPR (Consent Mode).

Who it is for

  • Marketing and e-commerce managers.
  • Webmasters and web project leads.
  • Executives wanting reliable indicators.
  • Agencies and freelancers managing client sites.

GA4 training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we need to know the old Universal Analytics?
No. The training starts from GA4 directly; if you come from Universal Analytics, we clearly explain what changes.
Can we configure GA4 on our site during the training?
Yes, that's the preferred approach: we work on your own GA4 property and site.
Is GA4 GDPR-compliant?
Under conditions: we cover Consent Mode, anonymisation and the right settings to stay compliant.
Do you cover Google Tag Manager?
Yes for configuration formats, since GTM makes event and conversion tracking easier.

Explore also

Let's get practical

Take back control of your web measurement

Give me your website and goals: I'll design a tailored GA4 training.

Get in touch