Web Analytics

Web Analytics trainer in Lyon

Web analytics is the art of measuring to decide. I train your teams to track the performance of your sites and campaigns, from indicators to tracking, all the way to decisions.

On video

Watch Romain Rissoan on this topic

Why structure your web measurement

Web analytics goes beyond a tool: it's an approach. Define goals, pick indicators, make collection reliable, interpret and act. Without this structure, you pile up tools without ever improving results.

I help you build a coherent measurement plan, understand your conversion funnels and instil a culture of continuous improvement, whatever the tool (GA4, Matomo, Looker Studio).

A clear measurement plan: leave with a framework linking your business goals to concrete, reliable indicators.

Example training programmes

Complete web analytics formats

Each format is tailored to your level, your sector and your goals.

Strategy

Build your measurement plan

1 dayMarketing / leadership

Goals, KPIs, tagging plan and web data governance.

Practice

Track & optimise conversions

1 to 2 daysWeb / marketing

Funnels, events, A/B testing and reading user journeys.

Tools

GA4, Matomo & data visualisation

1 dayData profiles

Tool overview, sovereign choice and decision dashboards.

What I can do for you

Beyond training, I support you across your whole project:

  • Building your measurement plan.
  • Audit of your tracking and its reliability.
  • Setting up steering dashboards.
  • Training on data-driven optimisation (CRO).
  • Advice on GDPR-friendly tools.

Who it is for

  • Marketing and e-commerce managers.
  • Web project leads and webmasters.
  • Acquisition and growth teams.
  • Executives focused on digital performance.

Web Analytics training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

What's the difference between web analytics and Google Analytics?
Google Analytics is a tool; web analytics is the overall measurement and optimisation approach, which can rely on GA4, Matomo or other solutions.
Do we need a specific tool?
No. We start from your existing tools and choose what really serves your goals, including sovereign solutions.
Do you cover conversion optimisation?
Yes, it's at the heart of the approach: understand journeys to concretely improve results.
Is GDPR covered?
Yes: consent, anonymisation and compliant tool choices are part of the programme.

Explore also

Let's get practical

Measure what truly matters

Describe your sites and goals: I'll design a tailor-made web analytics training.

Get in touch