E-commerce

E-commerce site creation trainer in Lyon

Launch an online store that sells. I train your teams to build and run an e-commerce site: catalogue, payment, logistics and customer acquisition.

Why train in e-commerce

Building an online store isn't just installing a tool: you need to think catalogue, product pages, payment, delivery, and above all traffic acquisition and conversion. Many stores fail for lack of this complete view.

I support you across the whole chain: platform choice, setup, buying experience and a strategy to attract and convert your first customers.

Sell, not just exist: we think the store AND customer acquisition.

Example training programmes

Complete e-commerce formats

Each format is tailored to your level, your sector and your goals.

Creation

Set up your online store

2 daysLeadership / marketing

Platform, catalogue, product pages, payment and delivery.

Conversion

Optimise your conversion rate

1 dayE-commerce

Buying journey, pages, cart and reassurance to sell more.

Acquisition

Attract customers to your store

1 dayMarketing

SEO, advertising and email to generate qualified traffic.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your e-commerce project.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • Owners launching online.
  • Retailers adding online sales.
  • E-commerce managers.
  • Freelancers and craftspeople.

E-commerce site creation training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Which e-commerce platform to choose?
Depending on your project: we compare solutions (Shopify, WooCommerce, etc.) in training.
Do we need technical skills?
No for modern solutions. We favour accessible tools.
Is acquisition included?
Yes: building the store isn't enough, we cover how to attract customers.
Do we leave with a store?
We set up the basics of a store during the practical training.

Explore also

Let's get practical

Launch your online store

Describe your e-commerce project: I'll design a tailored store creation training.

Get in touch