Web marketing

Web marketing trainer in Lyon

Get your website known and grow your online presence sustainably. I train companies and freelancers to effectively promote their activity on the web.

On video

Watch Romain Rissoan on this topic

Why invest in marketing your website

Having a site is not enough: without promotion, it stays invisible. Web marketing gathers the methods to bring in, retain and convert your visitors around your site.

I help you build a coherent presence — SEO, content, social and email — designed for your reality as an SME or freelancer, with no over-engineering.

Visible and profitable: an online presence that works for you, even while you sleep.

Example training programmes

Website marketing formats for SMEs

Each format is tailored to your level, your sector and your goals.

Start

Promote your website

2 daysSMEs

Basic SEO, content and first visibility levers.

Content

Attract with content

1 dayMarketing / comms

Blog, key pages and editorial strategy to capture your audience.

Retention

Email & customer relationship

1 dayMarketing

Newsletters and automations to turn visitors into loyal customers.

What I can do for you

Beyond training, I support you across your whole project:

  • Diagnostic of your site's visibility.
  • Simple, realistic promotion plan.
  • Training for autonomy on your levers.
  • Editorial and content advice.
  • Setting up results tracking.

Who it is for

  • SME owners.
  • Freelancers and craftspeople.
  • Retailers with a website.
  • Associations growing their presence.

Website marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Is this training suitable for beginners?
Yes, it's designed for companies and freelancers starting from scratch or nearly.
Do I already need a website?
Ideally yes. Otherwise I first guide you on building a site suited to your goals.
How much time afterwards?
A few hours a week is enough to maintain an effective presence once you've learned the method.
Do we work on my case?
Yes, exercises and the action plan are about your own activity.

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Let's get practical

Make your website finally visible

Let's talk about your site and goals: I'll propose a concrete website marketing programme.

Get in touch