Video marketing

Video marketing trainer in Lyon

Video captures attention like no other format. I train your teams in video marketing: strategy, formats, YouTube and distribution, without an expensive setup.

On video

Watch Romain Rissoan on this topic

Why video is essential

Video dominates online attention: short-form, tutorials, testimonials, lives. It's the format most memorised, shared and converting — on social and on your site.

I help you define a realistic video strategy, choose your formats and produce efficiently, including with a smartphone and AI's help, without a costly studio.

Accessible and powerful: we produce useful, regular video without a huge filming budget.

Example training programmes

Concrete video marketing formats

Each format is tailored to your level, your sector and your goals.

Strategy

Build your video strategy

1 dayMarketing / comms

Goals, formats, platforms and video editorial line.

Production

Produce videos on a budget

1 dayComms teams

Smartphone shooting, simple editing and AI support.

Distribution

YouTube & short-form

1 dayMarketing / social

YouTube SEO, Reels, Shorts and TikTok to maximise reach.

What I can do for you

Beyond training, I support you across your whole project:

  • Video content strategy.
  • Training in lightweight production.
  • Support on YouTube and short-form.
  • Advice on gear and tools.
  • Optimising distribution and measurement.

Who it is for

  • Marketing and communication teams.
  • Community managers and creators.
  • SMEs building awareness.
  • Trainers and experts distributing content.

Video marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we need professional gear?
No. We learn to produce efficiently with a smartphone and accessible tools, with AI as support.
Do we need to appear on camera?
Not necessarily: tutorials, animations and screen captures are also effective formats.
Is YouTube still relevant?
Yes, it's also a search engine. We work on video SEO there.
Do we work on our videos?
Yes, the strategy and exercises are about your activity.

Explore also

Let's get practical

Launch your video marketing

Let's talk about your goals: I'll design a video marketing training that fits your means.

Get in touch