Twitter / X

Twitter (X) trainer in Lyon

Master Twitter / X for monitoring, communication and influence. I train your teams to speak out, follow your sector's news and build a relevant presence.

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Why use Twitter / X in business

Twitter (now X) is the real-time network: news, professional conversations, competitive monitoring and direct relationships with journalists, experts and customers. Used well, it's a powerful influence and monitoring tool.

I help you define a presence strategy, practise effective monitoring and speak with the right tone — for the brand or for executives' personal branding.

The real-time network: ideal for monitoring, influence and expert voice.

Example training programmes

Targeted Twitter / X formats

Each format is tailored to your level, your sector and your goals.

Presence

Speak out on X

1 dayComms / leadership

Presence strategy, tone and formats that work.

Monitoring

Monitoring & influence on X

Half-dayMarketing / watch

Follow your sector, competitors and key conversations.

Personal branding

Executive personal branding

1 dayExecutives

Build a credible, visible expert voice.

What I can do for you

Beyond training, I support you across your whole project:

  • Presence strategy on X.
  • Setting up effective monitoring.
  • Personal branding support.
  • Training in speaking out.
  • Image-management advice.

Who it is for

  • Executives and experts.
  • Communication managers.
  • Monitoring and PR teams.
  • Freelancers building authority.

Twitter (X) training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Twitter or X — what are we talking about?
The same network, renamed X. The training covers the current platform and its uses.
Is X relevant for my business?
Depends on your audience: very useful in B2B, monitoring, press and influence; less for some local general-public activities.
Do we need to post often?
Consistency helps, but relevance comes first. We define a sustainable rhythm.
Do you cover crisis management?
Yes, as X is a reactive network, we address sensitive communication.

Explore also

Let's get practical

Speak out on X

Let's talk about your goals: I'll design a Twitter / X training fit for your business.

Get in touch