Mixpanel

Mixpanel trainer in Lyon

Mixpanel shows how people actually use your product. I train your teams to track the right events, analyse funnels and retention, and turn product analytics into decisions that improve activation, engagement and growth.

Why product analytics is different from web analytics

Page-view analytics tell you who visited; product analytics tell you what users do and whether they come back. For an app or SaaS, that behavioural view — events, funnels, cohorts, retention — is where the real growth questions are answered.

I help your teams set it up properly: a clean event tracking plan, meaningful funnels and retention analyses, and the discipline to base product decisions on behaviour rather than opinion. Mixpanel becomes the product team's compass.

Track behaviour, not just visits: product analytics answers whether users activate, engage and return.

Example training programmes

Mixpanel formats

Each format is tailored to your level, your sector and your goals.

Plan

Event tracking plan

1 dayProduct / data teams

Design a clean, meaningful event taxonomy before you measure.

Analyse

Funnels, cohorts & retention

1 dayProduct / analysts

Build the analyses that reveal activation, engagement and churn.

Decide

Product decisions with data

0.5 dayProduct managers

Turn behavioural insight into prioritised product decisions.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your product analytics setup.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • Product managers and owners.
  • Growth and data teams.
  • SaaS and app teams.
  • Startups optimising activation and retention.

Mixpanel training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How is Mixpanel different from GA4?
Mixpanel is product/event-centric — built for funnels, cohorts and retention in apps and SaaS.
Do we need a tracking plan?
Yes — a clean event plan is the foundation; we design it together.
Is it only for startups?
No, but it's especially valued by product and growth teams of all sizes.
Can we measure retention?
Yes, retention and cohort analysis are central to the training.

Explore also

Let's get practical

Make product decisions with Mixpanel

Tell me about your product: I'll design a tailored Mixpanel training.

Get in touch