Mobile marketing

Mobile marketing trainer in Lyon

Your customers live on their smartphone. I train your teams in mobile marketing: mobile experience, SMS, notifications, apps and geolocation.

On video

Watch Romain Rissoan on this topic

Why mobile has become central

Most web traffic and attention now happens on smartphones. Mobile marketing isn't just a responsive site: it's a way to think experience, notifications, SMS and geographic proximity.

I help you use these levers wisely — useful for the customer, profitable for you — without falling into the intrusion that drives people away.

In the palm of the hand: used well, mobile is the most direct channel to your customers.

Example training programmes

Mobile-dedicated formats

Each format is tailored to your level, your sector and your goals.

Experience

Think mobile experience

1 dayMarketing / web

Mobile-first, journeys and ergonomics so you don't lose visitors.

Channels

SMS, notifications & messaging

1 dayMarketing / CRM

SMS, push and messaging campaigns: relevance, frequency and compliance.

Proximity

Geolocation & local marketing

Half-dayNetworks / retail

Reach the customer in the right place, at the right time.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your mobile experience.
  • Mobile channel strategy.
  • Training on SMS and push campaigns.
  • Advice on whether an app makes sense.
  • GDPR compliance of solicitations.

Who it is for

  • Marketing and CRM managers.
  • E-merchants and retail chains.
  • Point-of-sale networks.
  • Brands targeting a mobile audience.

Mobile marketing training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we need to build an app?
Not always. An app has a cost and a specific purpose; we assess whether it's relevant for you, or if other levers suffice.
Does SMS marketing work?
Yes, with excellent read rates, provided you target and respect consent.
Does GDPR frame these channels?
Yes, notably SMS and notifications. Compliance is built into the training.
Do we work on our case?
Yes, the strategy is built on your activity and customers.
Let's get practical

Reach your customers on mobile

Describe your audience: I'll design a tailored mobile marketing training.

Get in touch