Growth hacking

Growth hacking trainer in Lyon

Accelerate growth through experimentation. I train your teams in growth hacking: test-and-learn mindset, AARRR funnel, creative acquisition and automation.

On video

Watch Romain Rissoan on this topic

Why adopt the growth mindset

Growth hacking is a growth method based on fast experimentation: test many ideas cheaply, measure, keep what works. Born in startups, it now applies to any organisation that wants to grow fast.

I convey the AARRR framework (acquisition, activation, retention, referral, revenue) and the test culture, to find your growth levers without a big budget.

Test fast, learn fast: growth comes from the experiments you dare to run and measure.

Example training programmes

Concrete growth formats

Each format is tailored to your level, your sector and your goals.

Mindset

Growth hacking fundamentals

1 dayMarketing / product

Test-and-learn mindset, AARRR funnel and key metrics.

Experimentation

Design & prioritise your tests

1 dayGrowth / marketing

Experiment backlog, prioritisation and result measurement.

Automation

Automate acquisition

1 dayTechnical profiles

No-code tools, scraping, email and growth automations.

What I can do for you

Beyond training, I support you across your whole project:

  • Diagnostic of your growth funnel.
  • Setting up an experimentation approach.
  • Training on growth tools.
  • Support for your first tests.
  • Advice on acquisition and retention levers.

Who it is for

  • Startups and scale-ups.
  • Marketing and product teams.
  • Acquisition managers.
  • Freelancers seeking fast growth.

Growth hacking training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Is growth hacking only for startups?
No. The experimentation approach applies to any organisation, whatever its size.
Do we need to code?
Not essential: many levers use no-code tools, covered in training.
Is it ethical and legal?
We favour sustainable, compliant (GDPR) practices and rule out risky or deceptive techniques.
Do we work on our funnel?
Yes, experiments are designed on your real activity.

Explore also

Let's get practical

Find your growth levers

Let's talk about your growth goals: I'll design a tailored growth hacking training.

Get in touch