Digital communication

Digital communication trainer in Lyon

Clear, coherent and effective online communication. I train your teams to build a digital communication strategy that carries your message across the right channels.

On video

Watch Romain Rissoan on this topic

Why structure your digital communication

Digital communication gathers all your online touchpoints: website, social media, newsletters, digital PR. Without an overall strategy, the message dilutes and the image loses consistency.

I help you define your key messages, choose your channels and orchestrate consistent communication, from content to brand image, including handling sensitive situations.

One clear message, everywhere: consistency across channels strengthens your credibility.

Example training programmes

Digital communication formats

Each format is tailored to your level, your sector and your goals.

Strategy

Build your digital communication strategy

1 to 2 daysComms / leadership

Key messages, targets, channels and communication plan.

Content

Create effective content

1 dayComms / marketing

Formats, tone and storytelling suited to each channel.

Image

Consistency & brand image

1 dayComms

Roll out a consistent identity across all digital media.

What I can do for you

Beyond training, I support you across your whole project:

  • Diagnostic of your online communication.
  • Strategy and digital communication plan.
  • Training communication teams.
  • Editorial and brand-image advice.
  • Support for your campaigns.

Who it is for

  • Communication managers and officers.
  • SME owners.
  • Public bodies and associations.
  • Marketing and comms teams.

Digital communication training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How is it different from digital marketing?
Digital communication mostly covers message and image; digital marketing targets acquisition and sales. They complement each other.
Do we need a brand guide?
An asset. Otherwise, we help lay the basics of visual and editorial consistency.
Do we work on our media?
Yes, the diagnostic and exercises are about your real communication.
For which level?
Accessible to beginner and experienced communication teams.
Let's get practical

Give your communication consistency

Describe your communication stakes: I'll design a tailored digital communication training.

Get in touch