Understand aggressive SEO techniques to better protect yourself. I train your teams to identify Black Hat SEO, its risks and the durable practices to favour.
Black Hat SEO refers to techniques that try to trick Google to rank fast: mass-generated content, artificial links, cloaking, etc. They can work short term… before the often brutal penalty.
My approach is educational and defensive: understand these methods to recognise them, avoid suffering them (negative SEO) or using them by mistake, and build a lasting (White Hat) strategy.
Know to protect: the goal is sustainability, not the risky shortcut that ends in a penalty.
Each format is tailored to your level, your sector and your goals.
Overview of aggressive methods and how they really work.
Identify a penalty, understand its origin and start recovery.
Best practices that hold over time.
Beyond training, I support you across your whole project:
Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.
Let's talk about your SEO situation: I'll propose a tailored training or risk audit.
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