Digital manager

Digital manager trainer in Lyon

The digital manager turns strategy into results: channels, projects, tools and performance. I train digital managers to steer their scope end to end — from planning to measurable impact.

Why the digital manager is a pivotal role

Between top-level strategy and day-to-day execution, the digital manager makes things happen: website, social media, campaigns, tools, data. The role is broad, fast-moving and often under-equipped with method.

I help digital managers structure their mission: set priorities and KPIs, coordinate internal teams and providers, choose the right tools and demonstrate performance with clear dashboards.

From plan to proof: a digital manager is judged on measurable results, so we build the dashboards from day one.

Example training programmes

Formats for digital managers

Each format is tailored to your level, your sector and your goals.

Steering

Pilot your digital scope

2 daysDigital managers

Priorities, roadmap, KPIs and dashboards to steer with data.

Channels

Master your digital channels

1 dayDigital / marketing

Website, social, email and ads working together coherently.

Teams

Coordinate teams and providers

1 dayManagers

Briefs, planning and follow-up to deliver with internal and external resources.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your digital activity and channels.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • Digital and web managers.
  • Marketing managers expanding into digital.
  • Communications teams going digital.
  • SMEs structuring their digital function.

Digital manager training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

What's the difference with a CDO?
The CDO sets strategy and drives transformation; the digital manager owns execution and performance of digital activity.
Do I need a technical background?
No. The role is about steering and coordination; we cover the tools you need without coding.
Will we work on my real channels?
Yes, the training is built around your actual website, campaigns and tools.
How do we measure performance?
We define clear KPIs and build simple dashboards you can maintain.

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Let's get practical

Own your digital scope

Tell me about your channels and goals: I'll design a tailored digital manager training.

Get in touch