Customer experience

Customer experience trainer in Lyon

Customer experience is the sum of every interaction a customer has with you. I train your teams to map the end-to-end journey, find the moments that matter and the friction that hurts, and design a coherent experience that drives satisfaction and loyalty.

On video

Watch Romain Rissoan on this topic

Why experience is decided across the whole journey

Customers don't judge you on one interaction but on the whole journey — discovery, buying, onboarding, support, renewal. A single broken step can undo great work elsewhere, and these breaks usually sit in the gaps between teams, invisible from any one desk.

I help you take the customer's-eye view: map the journey across channels and teams, identify the key moments and the friction points, and design improvements that make the experience coherent and memorable. CX becomes a shared, managed asset, not a slogan.

Mind the gaps: the worst experience breaks usually hide between teams, where no one is looking.

Example training programmes

Customer experience formats

Each format is tailored to your level, your sector and your goals.

Map

Map your customer journey

1 dayCX / marketing / service

Visualise the end-to-end journey and the moments that matter.

Improve

Fix friction & key moments

1 dayCross-functional teams

Prioritise and redesign the steps that hurt or delight.

Measure

Measure & steer CX

0.5 dayManagers

Indicators (NPS, satisfaction) to track and improve experience.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your customer journey and experience.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • CX and customer-relations teams.
  • Marketing and service managers.
  • Cross-functional improvement teams.
  • Organisations improving loyalty.

Customer experience training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

How is CX different from customer service?
Service is one touchpoint; CX is the whole journey across every team and channel.
What is journey mapping?
Visualising the customer's end-to-end path to spot key moments and friction; we do it hands-on.
Which metrics do you use?
NPS, satisfaction and journey-specific indicators, chosen to fit you.
Is it cross-functional?
Yes — great CX needs teams to align, and the training reflects that.
Let's get practical

Design a customer experience that retains

Tell me about your customer journey: I'll design a tailored CX training.

Get in touch