Ahrefs

Ahrefs trainer in Lyon

Ahrefs is one of the most powerful SEO toolkits there is. I train your teams to use it to find the right keywords, analyse backlinks, study competitors and audit your site — turning SEO from guesswork into a data-driven discipline.

Why Ahrefs turns SEO into a data game

Good SEO needs data: which keywords are worth targeting, who links to whom, what competitors rank for, where your site has technical issues. Without a tool like Ahrefs, teams optimise blind and chase the wrong opportunities.

I help your teams exploit Ahrefs properly: keyword research that finds realistic wins, backlink and competitor analysis, and site audits that surface what to fix first. SEO decisions get grounded in evidence, not hunches.

Optimise with evidence: Ahrefs replaces SEO guesswork with keyword, link and competitor data.

Example training programmes

Ahrefs formats

Each format is tailored to your level, your sector and your goals.

Keywords

Keyword research with Ahrefs

1 daySEO / marketing teams

Find realistic, high-value keywords and map them to content.

Links

Backlinks & competitor analysis

1 daySEO teams

Analyse link profiles and learn from competitors' strategies.

Audit

Site audit & priorities

0.5 daySEO / web teams

Use Ahrefs audits to find and prioritise technical SEO fixes.

What I can do for you

Beyond training, I support you across your whole project:

  • Audit of your SEO and Ahrefs usage.
  • Tailor-made training for your teams.
  • Implementation / optimisation support.
  • Guidance on adoption and best practices.

Who it is for

  • SEO and content teams.
  • Digital marketing managers.
  • Web and growth teams.
  • Organisations investing in SEO.

Ahrefs training in Lyon, Paris and Geneva

Based in Lyon (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in Paris and Geneva, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.

Frequently asked questions

You may be wondering…

Do we need Ahrefs to attend?
Helpful, but the method transfers; many concepts apply to similar tools.
Is it for beginners?
Yes — we start from the essentials and build up to advanced analysis.
Do you cover backlinks?
Yes, backlink and competitor analysis is a core part of the training.
How does it relate to GEO?
Ahrefs supports classic SEO; we connect it to AI-search visibility where relevant.

Explore also

Let's get practical

Drive your SEO with Ahrefs

Tell me about your SEO goals: I'll design a tailored Ahrefs training.

Get in touch